Kenya sets target to attract 10 million tourists in five years
Kenya has set an ambitious goal of attracting 10 million foreign tourist arrivals over the next five years. Despite a challenging environment due to the pandemic, the country received 1,483,752 tourists in 2022. The Chairperson of the Kenya Tourism Board, Francis Gichaba, says that the government will gradually align its marketing initiatives to achieve this goal by 2027. To reach the target, Kenya will need to diversify its tourism offerings and focus on niche markets, such as eco-tourism and cultural tourism.
Tourism is a vital sector for Kenya's economy, contributing 10% to the country's GDP and employing over 1.5 million people directly and indirectly. The industry has been affected by the COVID-19 pandemic, with travel restrictions and lockdowns leading to a sharp decline in tourist arrivals in 2020. However, the industry has been showing signs of recovery in recent months, with the government implementing various measures to attract visitors, including reducing visa fees and promoting domestic tourism.
Source: Business Insider Africa