30 Sep 2024

Kenya Unveils 9 New Tourism Circuits to Boost Engagement and Promote Sustainability

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Kenya’s tourism sector is set for a significant boost following the unveiling of nine regional tourism circuits by the Ministry of Tourism and Wildlife.

Launched as part of the broader Tembea Kenya initiative, the circuits aim to diversify Kenya’s tourism offerings and promote lesser-known attractions, targeting both domestic and international tourists.

These circuits, covering all 47 counties, mark a renewed effort to reimagine the country’s tourism landscape and present Kenya as a destination that offers a wide array of experiences ranging from adventure and culture to eco-tourism and wellness.

The launch event, held in Kisumu County, was graced by Cabinet Secretary for Tourism and Wildlife, Hon. Rebecca Miano, who underscored the importance of the circuits in reinvigorating Kenya’s tourism industry.

Miano emphasized that these circuits would provide travelers with holistic and immersive experiences, taking them on a journey through Kenya’s diverse attractions. She highlighted the initiative’s focus on aligning with global travel trends, while emphasizing conservation and sustainability.

The circuits are designed to cater to various niche markets, including adventure, sports, cultural tourism, eco-tourism, and wellness tourism, offering something for every type of traveler.

The nine tourism circuits span different regions: the Nairobi Circuit, Central Kenya Circuit, Coastal Circuit, Northern Circuit, Western Circuit, Southern Circuit, North Rift Circuit, South Rift Circuit, and Eastern Circuit.

Each circuit showcases unique features from the respective regions, ranging from Nairobi’s urban culture to the beaches and marine life of the Coastal Circuit, the desert landscapes in the Northern Circuit, and the rich cultural heritage of the Western Circuit.

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Source: KATA