Kenya’s Travel & Tourism Sector Set to Inject KSh1.2TN into Economy in 2025
Kenya’s Travel & Tourism sector is projected to contribute a record KSh1.2 trillion to the national economy in 2025, according to new data released by the World Travel & Tourism Council (WTTC). This marks a 24% increase on pre-pandemic levels in 2019 and accounts for over 7% of the country’s GDP. The sector is also expected to support 1.7 million jobs, representing more than 8% of total national employment, maintaining its critical role in Kenya’s economic landscape.
Domestic tourism is forecast to reach just under KSh560 billion, while international visitor spending is projected to hit over KSh300 billion — a 31% increase from 2019. WTTC attributes this growth to Kenya’s diverse tourism offering, ranging from safari parks to coastal and cultural experiences, and continued infrastructure improvements. Looking ahead, the council anticipates the sector will contribute KSh1.8 trillion to the economy by 2035 and support over 2.2 million jobs, underscoring its long-term potential for sustainable development and economic resilience.
Source: World Travel & Tourism Council