Kenya launches Mountain and Trail Running Series to boost sports tourism
Kenya Tourism Board (KTB) and Athletics Kenya (AK) have introduced the "Magical Kenya Mountain & Trail Series," a new six-event initiative launching with the Barngetuny Mountain Run in Nandi County on 18 January 2025.
The series will feature events at various locations throughout the year: Nyamira Great Run (May), Mt. Kenya Mountain Run (June), Aberdare's Trail Run (August), Mt. Longonot (November), and the Elgon Run (December).
The project aims to combine Kenya's established athletics reputation with its tourism potential, while providing opportunities for local athletes to train for the World Mountain and Trail Running Championships.
Tourism Principal Secretary John Ololtua announced that the initiative is part of a broader strategy to diversify Kenya's tourism offerings and attract international visitors interested in adventure sports.
Source: Travel World