Kenya cashes in on growing demand for Indian Travelers
Kenya is relying on the increasing appetite for leisure travel amongst the Indian youths and professionals to increase its tourism arrivals from the market.
The country is seeking to grow its visitor numbers from India, the top five performing tourism source market to Kenya to surpass the 2019 figures of over 120,000.
In 2022, the arrivals into Kenya from the Indian source market recorded a growth of 93.2% from 42,159 in 2021 to 81,458 in 2022. This is a recovery of 67% compared to the 2019 performance of 120,893.
Kenya’s High Commissioner to India Ambassador Willy Bett says the Indian community has the potential to add to the international tourism visitation into Kenya.
He said the current travel trend shows that that segment has the disposable income and ready to travel to tourism destinations.
“This segment has really exploded in India and ready to spend for their travels. Kenya is in the right position to tap into this market and grow tourism business,” says the ambassador.
Source: VoyagesAfriq