Kenya Airways and TUI relaunch KQ Holidays to drive year-round tourism to Kenya
Kenya Airways has partnered with Europe-based TUI Airline Holidays to relaunch KQ Holidays, offering an end-to-end booking platform that combines KQ’s network with TUI’s holiday packaging expertise. Announced on 2 March 2026, the initiative aims to position Kenya as a year-round leisure destination with a focus on sustainable tourism, authentic local engagement and personalised itineraries.
The platform provides dynamic packages – including flights, premium hotel stays, transfers and local experiences – powered by TUI’s white-label technology for real-time inventory and tailored options. Travellers transiting through Nairobi can add a stopover in Kenya within a single booking, supporting visitor dispersion and incremental spending, while the partnership is expected to broaden Kenya Airways’ customer base and drive ancillary revenue.
Source: Kenya Airways
