05 May 2026

Introducing Auberge Safari – A New Chapter for Legendary Expeditions & Chem Chem Safari

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We're delighted to share an exciting new development for both Legendary Expeditions and Chem Chem Safari.

Legendary Expeditions and Chem Chem Safari have partnered with Auberge Collection to launch a visionary new brand: Auberge Safari — bringing together nine exceptional properties across northern Tanzania’s most extraordinary landscapes under one distinctive identity.

For clients and guests, the experience on the ground remains unchanged: the same exceptional guides, warm hospitality, seamless service, and deeply immersive safari experiences they have come to know and trust. For you, it means the product and relationships you already value are now aligned with one of the world’s most recognised names in luxury hospitality.

The launch of Auberge Safari marks an exciting new chapter for safari in northern Tanzania, and we're looking forward to embarking on this new journey with you.

Please view the below press releases, which share the full story behind the launch of Auberge Safari.

Chem Chem Safari Press Release
Legendary Expeditions Press Release

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