IBTM Africa set for Cape Town as MICE buyer demand climbs
IBTM Africa will run alongside WTM Africa at the Cape Town International Convention Centre from 13–15 April 2026, with organisers reporting strong buyer interest. WTM Africa’s Buyers & Digital Director, Reante Naidoo, said more than one‑third of the show’s hosted buyer programme has direct MICE influence and 99% are senior decision‑makers, with confirmed attendance from key markets including the US, UK, Germany, UAE, Kenya and South Africa.
The programme features a Women in MICE breakfast and workshop on 15 April, a China Ready workshop geared to rising outbound demand from China, the Sports Events & Tourism Exchange on 15 April, and the Africa Tourism Investment Conference on 14 April. Around 40% of WTM Africa exhibitors have a strong MICE focus, spanning 17 countries and major hotel groups – signalling sustained momentum for Africa’s business events sector and expanded opportunities for partnerships and investment.
Source: VoyagesAfriq