How exhibitions are helping to shape the future of Africa
Global Exhibitions Day (GED) is an annual event that celebrates the importance of exhibitions in driving economic growth, fostering innovation, and facilitating global partnerships. This year, the theme of GED is "We run the meeting places and marketplaces for everyone." The Association of African Exhibition Organisers (AAXO) is joining GED to highlight the importance of business tourism as a catalyst for growth and progress in Africa.
Having a profound impact on economies worldwide, tourism – including business tourism - contributes significantly to GDP and job creation with 7.6% contributed to global GDP in 2022, marking an increase of 22% from 2021. Additionally, 22 million new jobs were created by tourism in 2022, representing a 7.9% increase compared to 2021.
In Africa, business tourism is growing rapidly. In 2022, the continent hosted over 1,000 business events, which attracted over 2 million visitors. Business tourism is expected to continue to grow in Africa, as the continent becomes a more attractive destination for businesses and investors.
"Business tourism serves as a transformative force, empowering the African continent by igniting economic growth, fostering cross-cultural exchange, and unlocking boundless opportunities for collaboration and development," says Naji El Haddad, regional director at UFI.
With the ever-increasing positive impact on the African economy, Devi Paulsen-Abbott – chairperson of The Association of African Exhibition Organisers - highlights key areas in which business tourism contributes significantly to the continent:
Source: Bizcommunity