Ghana’s Tourism Ministry Embarks on Strategic Rebranding to Fuse Culture and Creative Arts
Ghana's Ministry of Tourism, Arts and Culture has announced a renewed strategy aimed at repositioning the country’s tourism sector through the full integration of culture and creative arts into its national tourism agenda. The initiative was outlined by sector Minister Hon. Abla Dzifa Gomashie during a fact-finding tour of the Volta Region on 24 May, marking the Ministry’s first official visit under its new leadership. The tour included key sites such as Wli Waterfalls, the Tafi Atome Monkey Sanctuary, and traditional cultural centres.
The minister emphasised the need to leverage Ghana’s rich cultural heritage – including indigenous dance, craft, and music – as economic assets through better branding and packaging. She highlighted the importance of improved infrastructure at tourism sites and called for closer collaboration with traditional authorities, local governments, and private investors. Citing challenges such as a lack of visitor facilities, the Minister underscored the potential for increased revenue and community development if cultural tourism is better supported and strategically promoted.
Source: Modern Ghana