Explore Uganda, The Pearl of Africa brand launches in the UK
KAMPALA, UGANDA – Uganda has officially launched its ‘Explore Uganda, The Pearl of Africa’ brand in the United Kingdom. This took place through a series of engaging market activations and meetings, including private sector participation in the Experience Africa Travel Show held from 26th to 28th June 2023 at Chelsea Football Club in central London. Led by Hon. Tom Butime, Uganda’s Minister of Tourism Wildlife and Antiquities, a delegation from Uganda, along with UTB Director Yogi Birigwa, CEO Lilly Ajarova, and representatives from the private sector, had the opportunity to interact with the Uganda High Commission in London and discuss the promotion of Uganda’s tourism under its new brand.
UTB CEO Lilly Ajarova said, “The UK market holds great importance for Uganda’s tourism industry. We will continue to invest in raising awareness and positioning Uganda as the premier tourism destination in Africa. The ‘Explore Uganda, The Pearl of Africa’ brand encapsulates the country’s distinctive features, offering a comprehensive package. With its abundant wildlife, diverse cultural experiences, delicious cuisine, rich birdlife, thrilling adventures, and breathtaking landscapes, Uganda stands out as the ideal destination for travellers seeking a truly fulfilling experience.”
Source: Travel Daily News