Ethiopian Airlines partners with Nucore to advance NDC-enabled B2B distribution
Ethiopian Airlines Group signed a strategic agreement with Nucore Technologies in Addis Ababa on 2 January 2026 to accelerate its digital transformation in B2B distribution. The deal aims to give travel agencies, OTAs, aggregators and corporate clients seamless access to the airline’s direct content via NDC, alongside improved integrations, back‑office automation, reporting and analytics.
Ethiopian’s Agency Portal sits at the centre of the initiative, serving more than 2,000 active customers across over 100 stations worldwide with 24/7 support. The partnership will add advanced reporting and analytics, support multiple payment options and include ancillary services and hotel packages – enhancing data transparency and scalability for trade partners and aligning with modern airline retailing standards.
Source: Ethiopian Airlines
