Ethiopian Airlines New Partnership to Enhance African Air Travel Experience
Ethiopian Airlines has signed a Memorandum of Understanding with aviation IT provider SITA to jointly develop digital solutions aimed at streamlining airline operations and improving the passenger journey. The agreement comes amid rising air travel demand across Africa and with Ethiopia positioning itself as a key regional hub for tourism, trade, and investment.
The collaboration will explore innovative technologies through cooperation with startups and industry partners to support smoother, more efficient travel experiences, particularly through Addis Ababa’s Bole International Airport. With passenger expectations evolving in an increasingly digital-first environment, the initiative seeks to deliver a more seamless and modern travel experience, while reinforcing Ethiopian Airlines' status as a leader in African aviation.
Source: SITA
