04 May 2023

Emirates embarks on partnerships with Bahrain and Zambia Tourism to attract more tourists

Emirates has signed two MoUs on the final day of Arabian Travel Market (ATM), embarking on partnerships with the Bahrain Tourism and Exhibition Authority and Zambia Tourism to boost tourist arrivals to each country.

Emirates will support the Kingdom of Bahrain’s new four year strategy (2022-2026) for the tourism sector that aims to attract 14.1 million tourists by 2026. Emirates currently serves Bahrain with 21 weekly flights on its Boeing 777, providing convenient schedules for travellers looking to connect to Bahrain via Dubai.

Emirates and the Bahrain Tourism and Exhibition Authority will explore opportunities to broaden the Kingdom’s appeal in key markets like Japan, Korea, Spain, Hungary, and Poland, as well as grow mindshare around it as a short weekend getaway with exciting attractions for travellers coming from Israel and the UAE.

Read more

Source: Braking Travel News