21 Jan 2025

Discover Africa's 2025 Travel Trends Forecast: A New Era of Transformative and Responsible Travel

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Cape Town, South Africa – Luxury Safari Travel Company Discover Africa has published its inaugural Travel Trends Forecast for 2025, spotlighting the transformative shifts defining the future of African tourism.

With a unique blend of sustainable luxury, emerging travel experiences, and technological innovations, this year's report emphasises why travellers and travel sector stakeholders alike have the continent at the top of their minds for responsible, engaging, and culturally rich travel.

"These trends demonstrate Africa's rapid evolution into a leading global destination for eco-conscious, experiential, and digitally empowered travellers," says Andre van Kets, CEO of Discover Africa.

"In 2025, visitors will encounter new ways to explore, connect, and contribute to Africa's vibrant story. If they're looking to redefine their own story, they will find exactly that, but rest assured; these experiences will undoubtedly have a deep-seated effect."

Key trends from the forecast include:

Please see the detailed travel trends report insights here and listed below. 

· Africa’s Air Route Connectivity Fast-Tracked for Growth

· Film-Inspired Future Boom for Tourism: From Idris Elba's Zollywood to the Lion King’s Mufasa

· The Overtourism Buck Stops Here!

· Conscious Luxury: A New Era of Meaningful Travel in 2025

· The Return of F1 to Africa: A New Addition to the Safari Circuit?

· Astro-Tourism has Tourists Looking Up. Are you Ready?

· Digital Nomads Fast-Tracked to Explore More of Africa

· The Digital Detox: Africa’s Tech Revolution of the Conservation Kind

Why This Forecast Matters

As the global travel landscape shifts, Discover Africa's 2025 Travel Trends Forecast serves as a blueprint for travellers, businesses, and conservationists.

These trends define how people will experience Africa and emphasise the continent's commitment to sustainable tourism, cultural richness, and digital progress.

Africa is proving more than a destination—it is a community of vibrant cultures, groundbreaking innovations, and remarkable natural beauty.

For media inquiries and interviews please contact our team directly.

About Discover Africa

Discover Africa Safari is a leading safari travel planning company based in Cape Town, South Africa. Founded in 2002, Discover Africa specialises in providing bespoke safari and travel experiences across Africa. With a passion for the continent and a commitment to sustainable tourism, Discover Africa aims to deliver unforgettable journeys while preserving Africa's unique wildlife and cultures.