Classic Portfolio Launches Refreshed Website Designed to Better Support the Travel Trade
Franschhoek, South Africa, 2 February 2026 – Classic Portfolio, the leading collection of independently owned lodges and camps in Africa’s wild (and not so wild places) announces the launch of its refreshed Classic Portfolio website. While the core content remains familiar, the update focuses on improved navigation and clearer information structure, allowing travel advisors and trade partners to quickly find exactly what they need.
The refreshed website reflects how trade partners research, plan and sell African travel experiences in an increasingly time-pressured and competitive environment. Designed as a centralised working resource, the platform helps reduce time spent searching across multiple sources by bringing trusted information together in one clearly organised space.
Member property pages now present information in a more practical and accessible format, allowing agents to move efficiently from high-level research to detailed planning. Each page provides fast facts, amenities, images, document downloads, maps and access information, as well as rates and availability where applicable. Importantly, the content also offers a deeper understanding of the impact of a stay, including sustainability initiatives, conservation efforts and community involvement.
In addition, the website brings together key trade tools in one place, including a dedicated Agent Zone, access to training and webinars, and a full interactive map of Africa to support destination research and itinerary planning.
The website has been built as a strong foundation for ongoing refinement, with future enhancements planned to continue supporting the evolving needs of the travel trade.
Travel trade partners are encouraged to bookmark the Classic Portfolio website and use it alongside the trade crib sheet as a go-to resource for research, planning and training.
To explore the new digital home, visit www.classic-portfolio.com.
Media Contact
Classic Portfolio
Email: [email protected]
Website: www.classic-portfolio.com
