Choose Cape Town Campaign Launched to Boost Tourism and Job Creation
Ahead of Tourism Month and the upcoming visitor season, the City of Cape Town has launched the ‘Choose Cape Town’ branding campaign at Cape Town International Airport. The campaign, unveiled by Mayoral Committee Member for Economic Growth Alderman James Vos, features vibrant branding at the airport’s international terminal, encouraging travellers to explore Cape Town’s diverse attractions, from ocean adventures to investment opportunities.
"This latest campaign builds on the momentum of our highly successful marketing efforts by the Tourism and Place-Marketing Branch within the City's Economic Growth Directorate, which last year reached millions globally – 8,2 million people in U.S. cities like New York, Miami, Washington, and Atlanta; and 3,3 million in São Paulo and Rio de Janeiro in Brazil.
Source: Bizcommunity