CEO of Botswana Tourism Organization reveals plans to increase international arrivals in 2023
On the back of a great year for Botswana’s tourism, the country is devising strategies and taking initiatives for more successes for the industry next year. The country has already set its sights on new international tourism markets and is hoping to build a more vibrant MICE sector.
The Southern African nation saw the return of its biggest tourism and travel event, the Botswana Travel and Tourism Expo (BTTE) in November this year. Earlier in October, the country hosted the 5th Africa Tourism Leadership Forum and Awards. Both events attracted hundreds of participants and boosted confidence in Botswana’s tourism industry while giving a strong indication that it is an emerging destination for the events and meetings sector.
In a conversation with VoyagesAfriq, the CEO of Botswana Tourism Organization, Ms. Tshoganetso Carl-Ponoesele posited, “2022 has been quite an eventful year for our tourism sector in Botswana, and I must say that what really came out strong was the events and the conferences. For the first time in Botswana, we managed to host with finance international events of a stature that has amazed our patrons and our counterparts regionally.”
Source: VoyagesAfriq