Cape Town, Zimbabwe and Namibia Form Southern Africa Tourism Alliance
Cape Town Tourism, the Zimbabwe Tourism Authority, and the Namibia Tourism Board have formalised a strategic partnership to strengthen Southern Africa's position as a connected, high-value international destination. First explored at World Travel Market Africa 2025, the agreement focuses on shifting from volume to value - promoting longer stays, higher per-trip expenditure, and a more equitable distribution of tourism benefits across the region. Joint digital campaigns and multi-country itineraries are planned, with activity expected to launch ahead of the peak international travel planning period in November.
The partnership will also leverage major sporting, cultural, and business events as catalysts for multi-country travel, encouraging visitors to extend trips and explore beyond single destinations. Enver Duminy, CEO of Cape Town Tourism, noted that global travellers increasingly seek depth and diversity rather than single-stop experiences, positioning the collaboration as a means of competing more effectively on the international stage. Sebulon Chicalu, CEO of the Namibia Tourism Board, added that removing friction in regional travel and attracting high-value visitors would support broader economic resilience across the region.
Source: Bizcommunity