Cabo Verde’s New Tourism Brand is Targeted at Transforming Each Island Into a Destination – PM
The Prime Minister of Cabo Verde, Ulisses Correia e Silva, stated on Friday 16th February that Cabo Verde’s new tourism brand, launched matches the country’s ambition to transform each island into a genuine, differentiating and an authentic tourist destination.
“The genuine, differentiating and an authentic tourist destination makes Cabo Verde unique for its people, its nature, its culture, and its history.
“Therefore, I would like to congratulate the work done. Until it reaches this point”, said Ulisses se Correia e Silva, Prime Minister of Cabo Verde.
The Prime Minister made the statement while presiding over the launch of Cape Verde’s new tourist brand, a ceremony, which held at the Fortaleza Real de S. Filipe, in Cidade Velha, a location chosen for the symbolism it represents.
The new tourism brand, represented by a heart with bright colors depicting the 10 islands of Cape Verde and whose ambassador is the artist Dino d’Santiago, is the identity that captures the diversity of the islands and promotes the country as a tourist destination, symbolizing the morabeza, origin, history, culture and authenticity of the Cabo Verdean people.
Source: VoyagesAfriq