Bryte Travel Index 2024: Key trends shaping the road ahead for SA travellers
Bryte Insurance has released its third annual Travel Trends Index, highlighting key travel trends for 2024. The latest edition explores the shifting behaviours of South African travellers, revealing a rise in eco-friendly adventures, tech-savvy trips, and blended work-leisure escapes. The Bryte Travel Index provides valuable insights into the evolving travel landscape, helping travellers stay informed and make the most of their next getaway.
Commenting on the 2024 edition, Anrieth Symon, head of travel at Bryte, says: "As a premier, proactive travel insurance specialist in Southern Africa, we are thrilled to bring another year of travel insights to the forefront. The 2024 Bryte Travel Index captures the evolving ways South Africans are exploring the world and provides a comprehensive look at the potential risks they must be aware of.
"In the post-Covid travel landscape, paired with changes and challenges in the economy, the Index has become increasingly important for travel agents and brokers to understand trends and for the industry to keep up with the needs of our customers."
The role of technology in travel
One of the report's standout trends is the impact of technology on the travel industry. AI is transforming how people travel. From real-time flight updates to smarter itineraries, tech-savvy travellers are making their journeys faster and more stress-free than ever before. Bryte underscores the need for travellers to understand the inherent risks that come with travel; while AI can assist, it cannot eliminate risks.
The Index offers valuable tips on navigating some of the more serious realities and unexpected mishaps that travel brings, reminding travellers that a comprehensive travel insurance policy remains their best safeguard.
Source: Bizcommunity