Botswana Tourism Organisation Showcases Destination at WTM Africa 2026
The Botswana Tourism Organisation (BTO) is participating in World Travel Market Africa 2026, taking place from 13 to 15 April at the Cape Town International Convention Centre. The BTO delegation includes key industry stakeholders - among them tour operators and hospitality providers - who are collectively marketing Botswana's tourism offering to international buyers. Activities at the stand include business-to-business meetings, networking sessions, and targeted media interactions designed to strengthen Botswana's visibility in key source markets.
BTO's presence at WTM Africa forms part of its broader strategy to expand market access, foster strategic partnerships, and drive sustainable growth within the tourism sector. Botswana's participation underscores the country's positioning as a premier destination known for its pristine wilderness, cultural heritage, and commitment to sustainable tourism practices. Industry stakeholders and media representatives are invited to visit the Botswana stand to explore the country's tourism offering and investment opportunities.
Source: VoyageAfriq
