andBeyond expands advisor capabilities through new Approach Guides partnership.

Luxury adventure travel company andBeyond has announced a new partnership with Approach Guides, a partner-led demand generation platform, to provide travel advisors with new tools to inspire clients, personalise travel recommendations and generate enquiries.

The partnership launches with ten curated content experiences and a co-branded andBeyond website, allowing registered travel advisors to create personalised, co-branded content that can be shared directly with clients.

The platform is designed to integrate into advisors' existing sales processes, enabling them to showcase relevant journeys while maintaining ownership of client relationships and enquiries. Advisors can direct clients to personalised versions of andBeyond's website, with enquiries routed back to the originating advisor.

The initial collection covers a range of destinations and travel interests, including family safaris, honeymoons, milestone celebrations, first-time African safaris and journeys across Asia, the Galápagos, the Okavango Delta and the Peruvian Amazon.

Nicole Robinson, Chief Marketing Officer at andBeyond, said the partnership would enable travel advisors to introduce clients to the company's experiences in a more personalised and accessible way while maintaining the care and attention associated with the brand.

The collaboration aims to help travel advisors communicate and promote andBeyond's experiences more effectively, providing ready-to-share content that supports client engagement throughout the planning process.

To support the launch, andBeyond and Approach Guides will host a live webinar on 29 October 2026, demonstrating the new content experiences and how travel advisors can use them to engage clients and generate enquiries