Amanda Bernstein takes the helm of Seychelles’s tourism and culture Ministry

Johannesburg, 6 November, 2025: Mrs. Nicola Amanda J. Bernstein has been appointed as the 15th Minister for Tourism, becoming the second woman to hold this position in Seychelles. She was sworn in on Thursday, 6th November 2025.

In addition to leading the tourism industry, Mrs. Bernstein’s portfolio will also include Culture.

Mrs. Bernstein, a resident of Baie Lazare, holds a Bachelor’s degree in Political Science and Journalism from Kingston University, London, and a Master’s degree in Diplomacy and International Studies from the School of Oriental and African Studies (SOAS), University of London.

Her career began in the United Kingdom with the International HIV and AIDS Alliance, where she also served as Liaison Officer for the Commonwealth HIV and AIDS Action Group. These early roles honed her expertise in communication, advocacy, and awareness-raising on global health issues.

Upon returning to Seychelles, Mrs. Bernstein joined the Department of Foreign Affairs as Press Attaché, a role she held for three years. During this time, she collaborated closely with the Minister’s Office and national stakeholders to enhance public understanding of the department’s work and strengthen Seychelles’ presence on the international stage.

She later served as Principal Counsellor at the Seychelles Embassy in Addis Ababa, where she was instrumental in establishing the new diplomatic mission and advancing Seychelles’ engagement with the African Union. Upon completion of her mission, she returned to Seychelles to continue her service as Principal Counsellor in the Consular Division, coordinating with consuls worldwide and assisting Seychellois citizens abroad.

In her remarks to the National Assembly, Mrs. Bernstein described her years in the Foreign Affairs service as “deeply fulfilling and formative,” highlighting how the experience contributed to her professional and personal growth.

Beyond her diplomatic career, Mrs. Bernstein brings a wealth of experience from Seychelles’ private sector, having held senior positions at Barclays Bank (now ABSA) and within the wider commercial and financial services industry. During her tenure at Barclays, she contributed to the bank’s major rebranding initiative to ABSA—one of the most significant projects undertaken at the time. She has been involved in various technical, strategic, and financial projects, with her work consistently emphasising community engagement, stakeholder relations, and corporate social responsibility.

“My journey and experience in both the private sector and diplomacy, coupled with my drive and perseverance, have shaped my commitment to share the knowledge I have gained across the various fields I’ve worked in. I am ready to keep learning, to challenge the status quo, to make a difference, and to leave things better than I found them. Most importantly, I am ready to work hand in hand with every stakeholder,” she said during her presentation to the National Assembly.

Mrs. Bernstein’s background in communications, marketing, diplomacy, and partnership development aligns strongly with the Department’s strategic priorities, particularly in strengthening destination branding, advancing sustainability, and fostering innovation within the tourism, culture, and heritage sectors.

About Tourism Seychelles

Tourism Seychelles is the official destination marketing organisation for the Seychelles Islands. Committed to showcasing the islands' unique natural beauty, cultural heritage, and luxurious experiences, Tourism Seychelles plays a pivotal role in promoting Seychelles as a premier travel destination worldwide.

Issued by

Celine Patterson | Big Ambitions 

Tel: +27 71 899 3780| Email: [email protected]