African Tourism Industry Launches Free Sustainability Profile initiative to Simplify and Strengthen Global Competitiveness
Cape Town, South Africa — A collective of leading African tourism stakeholders has launched the Sustainability Profile initiative, a free, standardised solution designed to simplify how sustainability information is captured, shared, and accessed across the travel industry.
Developed in collaboration with sustainability experts, industry organisations, and technology partners, the Sustainability Profile addresses a growing challenge facing the sector: the increasing need for transparent, consistent reporting across the entire travel supply chain.
As global regulatory pressure intensifies, particularly from key European source markets, tourism businesses (DMCs, Tour Operators and Travel Agents) are now required to report on the practices of every supplier they work with. This has resulted in a fragmented approach to gathering information where suppliers are asked to complete multiple, often repetitive questionnaires, creating significant administrative strain across the industry.
