African safari camps step up their wellness offerings
Wellness has become an important focus throughout the global travel and tourism industry. Just over a fifth (21%) of global travelers are currently travelling for health- and wellness- driven reasons, according to the 2022 Travel Trends research by luxury travel network Virtuoso, conducted jointly with YouGov.
The trend has not gone unnoticed by the African travel industry, as witnessed by some new wellness initiatives being introduced at some of the continent's safari camps and lodges.
Natural Selection recently announced it has appointed a wellness guide, Robyn Sheldon, at its camps in Botswana's Okavango Delta. With over 30 years' experience, Sheldon plans to offer nature-integrated healing sessions at the Natural Selection camps beginning in March. Her sessions are designed to promote deep relaxation and mindfulness, reduce stress and anxiety and enhance overall well-being for safari guests.
Source: Travel Weekly