07 Feb 2024

Africa Travel Week Unveils 10th Anniversary Wtm Africa Show Programme


In the vibrant heart of Cape Town, a decade of unparalleled travel expertise is set to unfold – Africa Travel Week 2024. Scheduled from April 7 to 12, this milestone edition of WTM Africa promises an extraordinary experience, showcasing robust growth, optimistic trends, and pioneering collaborations.

With an attendance of 34,731 professionals since 2014, WTM Africa has emerged as a powerhouse, consistently attracting industry leaders. This year's program boasts diverse highlights: from festival-style celebrations, an interactive Brain Box workshop space, and the Sustainability Village championing responsible tourism to a renewed alliance with IGLTA Foundation and an exclusive Chinese buyer program.

Keynote speaker Harold Goodwin, now a Global Travel Hall of Fame Academy inductee, leads the Responsible Tourism Conference, aligning with the show's ethos. The inaugural Africa Travel Week Media Awards and partnerships with organizations like Tourism Investment Forum Africa (TIFA) further underscore WTM Africa's pivotal role in the global travel landscape.

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Source: Big Ambitions