Africa Travel Week Trends Report Reveals Tourism Drivers For 2023
From adventure tourism in Africa and green-hushing to faith-based tours and why pronouns matter, these trends are what are driving travel decision making and behaviour, as well as how we as experience providers are hitting the sweet spot of consumer demands.
Leisure travel, and particularly safari, is driving the recovery of travel and tourism in Africa. This according to the Africa Travel Week Trends report released this week at World Travel Market Africa, being held at the Cape Town International Convention Centre this week.
Date released by research firm ForwardKeys highlighted in the report reveals that all the top destinations on the continent are showing a marked improvement in Q1 2023, from 2022, with the improvement continuing into 2023.
Source: Africa.com