Africa seeing strong demand for luxury and family holidays, says ATTA chief
Africa is seeing a “strong return” in demand for luxury and family holidays, while safari providers are reporting “record numbers”, according to chief executive of the African Travel & Tourism Association (ATTA) Jon Danks.
He told Travel Weekly the continent is “bouncing back” from the pandemic, with some countries, such as South Africa, seeing visitor numbers at 85% of 2019 levels.
ATTA, which has more than 650 global members, held its annual Experience Africa event in London at the end of last month, bringing together 157 exhibitors and 240 buyers to host 5,800 meetings over three days.
Danks (pictured) hailed the success of the event, and praised the resilience of the continent which brings “rich tourism to the world”.
Source: Travel Weekly