Africa’s hospitality sector shines as a top choice for European travellers
Africa’s tourism industry is thriving, with nearly 150,000 European tourists visiting South Africa by February 2024, according to the United Nations Tourism Report. East and West Africa are also capturing global attention, as British and German travellers lead the trend in seeking immersive, sustainable, and culturally rich experiences.
Rachel Irvine, CEO of Irvine Partners, highlights Africa’s unique position in the market: “The continent’s blend of natural beauty, cultural authenticity, and conscious tourism makes it an ideal destination for meaningful exploration.”
From eco-friendly travel and cultural immersion to wellness retreats and slow travel, Africa is reshaping tourism by aligning with modern travellers’ values. With advancements in technology and growing interest in work-and-travel opportunities, the continent’s appeal continues to grow.
Find out how Africa’s hospitality industry is redefining global travel trends.
Source: Biz Community