27 Jan 2026

Africa’s Eden MICE Show returns to Livingstone in February 2026

Africa’s Eden MICE Show 2026 will be held in Livingstone from 18–20 February in partnership with the Southern African Association for the Conference Industry (SAACI). The event will focus on integrating business events into destination marketing to support regional growth and long‑term tourism impact, underscoring the closer alignment between MICE and leisure tourism across Africa.

Africa’s Eden CEO Jillian Blackbeard highlighted MICE’s role in countering seasonality by filling quieter periods with meetings, incentives and group travel, helping sustain year‑round livelihoods. SAACI CEO Glenton de Kock has emphasised that events should reflect the identity and values of host destinations, with SAACI joining as a formal partner for 2026 to shape regional positioning for the global MICE market. The programme includes site inspections at The Royal Livingstone Resort, Chobe Game Lodge and Victoria Falls Safari Lodge, alongside experiences in Livingstone, Victoria Falls and Kasane.

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Source: Tourism Update

 

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