2nd UNWTO Regional Conference On Brand Africa
The 2nd UNWTO Regional Conference on Brand Africa under the theme: "Promoting Africa to unlock the tourism sector's growth potential" will be held in Zambia from 16-18 April 2024. The Conference is open to the participation of UNWTO Member States, UNWTO Affiliate Members, and invited delegations, tourism professionals and technical experts, representatives of funding institutions and financial services, stakeholders from public and private sectors who drive the management and the transformation of the tourism sector in Africa with a view to promoting the continent as an attractive and competitive destination worldwide.
Source: UNWTO