Africa and the Indian Ocean Islands’ leading virtual travel trade show
OurAfrica.Travel is a global virtual trade show connecting African and Indian Ocean suppliers with qualified international buyers through a week of pre-scheduled one-to-one meetings. Designed to be efficient, inclusive and accessible, the event enables the trade to build meaningful commercial relationships from anywhere in the world.
Hosted annually, the show brings together a diverse mix of tourism boards, lodges, DMCs, hotels and specialist service providers with travel agents, tour operators and industry buyers actively selling Africa and the Indian Ocean. Meetings take place in a structured, diary-based format, ensuring focused conversations and tangible business outcomes.
A highly effective global trade platform
OurAfrica.Travel has established itself as a valuable early-year opportunity for the African travel trade to reconnect, share updates and generate new business. The digital format allows participants to engage in targeted meetings, showcase their latest products and strengthen relationships without the cost, time or environmental impact of travel.
With hundreds of exhibitors and buyers participating annually, the show delivers thousands of meetings over five days, reinforcing the continued importance of virtual engagement alongside in-person events.
Why participate?
For suppliers, OurAfrica.Travel offers direct access to global buyers in a structured, efficient format, enabling meaningful conversations and exposure to new markets. Buyers benefit from curated access to a wide range of African and Indian Ocean products, supporting destination knowledge, product discovery and commercial growth.
The platform also includes additional networking opportunities, industry content and educational sessions, helping participants stay informed on market trends and developments across the region.
Supporting year-round trade engagement
As part of the broader calendar of African travel trade events, OurAfrica.Travel plays an important role in connecting the industry globally and maintaining momentum throughout the year. Its accessible virtual format complements in-person events, ensuring continued engagement, collaboration and business development across key markets.
