Industry research shows Google's golden age is coming to an end. The search landscape is shifting - fast. With AI Overviews, Large Language Model (LLM) generated content, and Google's evolving algorithm, traditional SEO strategies are no longer enough.
Join Discover Africa’s Andre Van Kets, Magpie Travel’s Christian Watts, and Cape Town Tourism’s Briony Brookes for a thought-provoking session on what’s replacing Google’s golden age - and how travel businesses can adapt to stay ahead.
"For almost 20 years, Google has shaped how travellers find and book trips," says Andre Van Kets, Co-Founder of Discover Africa.
"Understanding how to win at search through traditional SEO is still essential, but new opportunities are being created with AI-powered recommendations. And knowing how to optimize for it has immense potential to drive more quality direct bookings," explains Andre.
With two decades of experience scaling digital-first travel companies, Andre will unpack Discover Africa’s approach to navigating the changing search landscape.
He’ll be joined by Christian, who brings deep insights into content structure and distribution in the age of AI, and Briony, who offers a destination marketing perspective on staying searchable and strategically relevant in a fast-evolving digital world.
This session will explore:
- The rise (and fall?) of Google's dominance
- The key SEO shifts: What still works in SEO - and what doesn’t
- AI-powered opportunities travel brands can’t afford to ignore
