Industry research shows Google's golden age is coming to an end. The search landscape is shifting—fast. With AI Overviews, Large Language Model (LLM) generated content, and Google's evolving algorithm, traditional SEO strategies are no longer enough.
"For almost 20 years, Google has shaped how travellers find and book trips," says Andre Van Kets, Co-Founder of Discover Africa.
"Understanding how to win at search through traditional SEO is still essential, but new opportunities are being created with AI-powered recommendations. And knowing how to optimize for it has immense potential to drive more quality direct bookings," explains Andre.
In this webinar, he will share insights on why Google is dying and how to adapt to the new search landscape emerging in its place.
With a Bachelor of Business Science in Information Systems from the University of Cape Town and over two decades of running and scaling a group of digital-first travel planning companies, Andre combines his technical expertise with a passion for showcasing Africa's exceptional travel experiences through technology.
Join him as he unpacks how to win at travel search in this new era. This session will explore:
- The rise (and fall?) of Google's dominance
- The key SEO shifts (and mainstays) you need to stay ahead
- Discover Africa Partnership Case Study
