Join us for a session on how artificial intelligence is transforming the way people explore, plan, and book travel. And, most importantly, how your brand can become discoverable by AI tools.
As tools like ChatGPT and Google’s Search Generative Experience become more popular in the way people research and plan their travels, traditional search habits are being redefined.
As a result, your travel brand’s search engine optimisation (SEO) might not be hitting the mark anymore. This webinar will explore how AI is changing the customer journey, from trip inspiration to decision-making, and how these changes are building on conventional search engine optimisation.
Key takeaways:
- How AI finds its information: Understand how AI tools use natural language and search intent, and how that shifts the way content is found and recommended.
- How AI uses SEO principles: Learn how structured content, authority, and clarity still matter, but now with the added platform of AI’s summarisation and recommendation models, rather than traditional keyword ranking.
- What this means for your brand: Discover the risks of relying on outdated SEO strategies and the practical steps you can take to ensure your website, blog content, and brand storytelling suits how AI analyses, curates, and presents information to travellers.
Real-world applications: See how leading and emerging brands of all sizes are adapting their marketing strategies, content, and website to ensure they show up in AI search results.
