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Join the ATTA® Stand at ITB Berlin 2027 (16 – 18 March, Hall 20) and showcase your brand alongside Africa’s leading tourism professionals at one of the world’s most influential travel trade shows. Limited spaces available on a first-come, first-served basis.

Attracting over 150,000 global travel professionals, FITUR is the gateway to the Spanish & Latin American markets. Join ATTA® as an exhibitor at the show.

Join the ATTA® stand in a prime location, where global connections are made and business happens. Showcase your brand to thousands of qualified buyers and industry leaders in the world’s most influential travel marketplace.

Join us at Sama Bankside on Tuesday 3 November for the annual ATTA® WTM London Networking Event, as we come together to connect with colleagues and friends from across the African travel and tourism industry.

Join us for an immersive journey through Tanzania as we unveil more of the Elewana Collection

Essence of Africa is an International Buyers Forum bringing together Africa’s tourism suppliers and carefully selected global buyers in a curated, meeting-led format. Delivered by ATTA Group Events in collaboration with On Show Solutions, and hosted in rotating African destinations, it provides a powerful platform for meaningful connections and immersive destination engagement.

South Africa welcomed more than one million international tourists in August 2026, a 7.4% increase on August 2025, bringing total international arrivals to over 7.5 million between January and August.

Kabalega International Airport in Hoima District, Uganda, reached a significant milestone on 27 September 2026, when it received its first passenger aircraft, providing an operational test of the facility's runway, air traffic control and support systems.

South Africa’s tourism sector is gaining momentum, with rising hotel occupancies, stronger forward bookings and growing visitor numbers pointing to continued demand into 2027.

Ethiopia is advancing the digital transformation of its tourism sector through policy reform, strategic partnerships and technology-driven initiatives, Tourism Minister Selamawit Kassa announced at the launch of the 6th Oromia Tourism Week in Addis Ababa on 30 September.