Essence of Africa is an International Buyers Forum bringing together Africa’s tourism suppliers and carefully selected global buyers in a curated, meeting-led format. Delivered by ATTA Group Events in collaboration with On Show Solutions, and hosted in rotating African destinations, it provides a powerful platform for meaningful connections and immersive destination engagement.
Experience Africa is the UK’s leading B2B trade event dedicated to African tourism, bringing together tourism boards, DMCs, lodges and specialist suppliers with carefully selected international buyers. Through pre-scheduled meetings and high-quality networking, it delivers meaningful connections and real business opportunities across the African travel industry.
Join us for an exclusive webinar and discover how O&L Leisure Tours unlocks the magic of Namibia with seamless, expertly coordinated journeys and true local expertise.
Africa’s tourism industry continues to gain momentum as visitor growth across the continent outpaces several established global regions, including parts of Europe and Asia.
Zambia's Minister of Tourism Rodney M. Sikumba inaugurated the new Board of the Zambia Tourism Agency in Lusaka on 9 May 2026, describing the appointment as a pivotal step in positioning Zambia as a globally competitive tourism destination.
Africa Travel Indaba 2026 is expected to place increased emphasis on inclusive tourism growth across the continent, with industry stakeholders highlighting the importance of regional collaboration, sustainability, and broader economic participation.
Middle East Situation: Guidance & Industry Updates
A dedicated member hub "Middle East Situation: Guidance & Industry Updates" is now live with the latest aviation updates and travel guidance. Login to your member homepage to access the latest information.
