Site search

Essence of Africa is an International Buyers Forum bringing together Africa’s tourism suppliers and carefully selected global buyers in a curated, meeting-led format. Delivered by ATTA Group Events in collaboration with On Show Solutions, and hosted in rotating African destinations, it provides a powerful platform for meaningful connections and immersive destination engagement.

Experience Africa is the UK’s leading B2B trade event dedicated to African tourism, bringing together tourism boards, DMCs, lodges and specialist suppliers with carefully selected international buyers. Through pre-scheduled meetings and high-quality networking, it delivers meaningful connections and real business opportunities across the African travel industry.

Africa’s Travel Indaba is Africa’s leading inbound travel trade show, connecting tourism businesses with influential international buyers who actively contract African product. Held annually in Durban, it provides a powerful platform to build relationships and generate new business with key global partners.

WTM Africa embarks on a journey to showcase the untapped potential, celebrate the richness of its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.

OurAfrica.Travel connects global buyers with suppliers from across Africa and the Indian Ocean in one compact week, plus two additional weeks to network. Register today if you are looking to engage in high-quality, well-matched conversations from the comfort of your own desk, home office or safari tent/beach lounger (we don't judge!)

Join us for an inspiring webinar with the founder of Seas4Life and Ocean Sole, sharing 25 years of ocean conservation experience from Kiunga Marine National Reserve to global stages, and how business and science unite to protect our Blue Heart.

Join the ATTA Stand at ITB Berlin 2026 (3–5 March, Hall 20) and showcase your brand alongside Africa’s leading tourism professionals at one of the world’s most influential travel trade shows. Limited spaces available on a first-come, first-served basis.

We invite you to embrace the adventure and tranquillity of Tanzania’s wilderness, where every day offers new wonders to explore and cherish.

Join us for the latest updates, including Onguma Trails Camp’s unique walking experience, the newly introduced Ombili Cultural Tour, and what is happening on the reserve right now.

Eswatini Air will inaugurate a nonstop route between King Mswati III International Airport (SHO) and Kenneth Kaunda International Airport (LUN) on 1 April 2026, creating the first direct air link between Eswatini and Zambia.