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Essence of Africa is an International Buyers Forum bringing together Africa’s tourism suppliers and carefully selected global buyers in a curated, meeting-led format. Delivered by ATTA Group Events in collaboration with On Show Solutions, and hosted in rotating African destinations, it provides a powerful platform for meaningful connections and immersive destination engagement.

In this session, the team walks through the full process of end-to-end trip design and pricing, managing bookings, payments and accounts.

Discover Boschendal, South Africa’s second oldest wine farm situated inbetween Stellenbosch and Franchhoek and Dorp Hotel, a grand, imaginative escape above the city centre of Cape Town.

Where extraordinary wildlife, untouched landscapes, and immersive experiences come together.

Babanango Game Reserve is KwaZulu-Natal’s largest privately owned game reserve and one of Southern Africa’s most ambitious rewilding projects.

Join us for an inspiring webinar showcasing the Victoria Falls Safari Collection, one of Africa’s most celebrated hospitality brands.

Join us for an exclusive update on the latest developments across A&K Sanctuary’s portfolio in East & Southern Africa.

Ethiopia has introduced a digital wildlife monitoring platform on a pilot basis, currently being tested across 106 protected areas nationwide.

The Sustainability Edge: Your Tourism Podcast has just released its 25th episode. Hosted by ATTA® member Samantha Smits, the show looks at how sustainability protects a tourism business's profit, reputation, and yes, sanity.