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Essence of Africa is an International Buyers Forum bringing together Africa’s tourism suppliers and carefully selected global buyers in a curated, meeting-led format. Delivered by ATTA Group Events in collaboration with On Show Solutions, and hosted in rotating African destinations, it provides a powerful platform for meaningful connections and immersive destination engagement.

Experience Africa is the UK’s leading B2B trade event dedicated to African tourism, bringing together tourism boards, DMCs, lodges and specialist suppliers with carefully selected international buyers. Through pre-scheduled meetings and high-quality networking, it delivers meaningful connections and real business opportunities across the African travel industry.

Perched on the edge of the breathtaking Batoka Gorge, overlooking the mighty Zambezi River, Bupenyu Lodge invites travellers into a world where raw beauty, stillness, and luxury exist in perfect harmony.

ATTA® members interested in attending the Global Tourism Forum Investment Summit 2026 in Angola are invited to contact the ATTA® Team to express their interest.

Authentic Retreats invites you to discover two of the Eastern Cape's most exceptional five-star coastal retreats - Oceana Beach & Wildlife Reserve and Prana Lodge.

Join Danita Stevens, Marketing Manager at Kaelo Destinations (representing Mashatu Game Reserve in Botswana and Pambele Beach House in Mozambique), for an inspiring introduction to the story, purpose and vision behind the brand, created under the stewardship of conservationists Maggie and Stephen Lansdown CBE.

Join us as we showcase how Ashnil Camps and Surana Luxury Collection combine authentic wildlife experiences, stylish safari stays, and exceptional value to create unforgettable Kenya itineraries.

Join us for an exclusive webinar with Tricia Wood from Profitroom — hospitality strategist, African travel enthusiast, and expert in transforming the guest journey into measurable revenue.

Africa recorded one of the strongest regional performances in international tourism in the first quarter of 2026, with arrivals up 4% compared to the same period last year.

Uganda is positioning the 2027 Africa Cup of Nations as an opportunity to showcase the destination and attract international visitors.