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Experience Africa brings together the people shaping travel to Africa – from DMCs and lodges to tourism boards and tour operators. Through curated meetings and vibrant networking, it’s the must-attend annual event for anyone selling or representing African travel.

WTM Africa embarks on a journey to showcase the untapped potential, celebrate the richness of its heritage, and pave the way for sustainable growth in both inbound and outbound tourism.

Join the ATTA Stand at ITB Berlin 2026 (3–5 March, Hall 20) and showcase your brand alongside Africa’s leading tourism professionals at one of the world’s most influential travel trade shows. Limited spaces available on a first-come, first-served basis.

Attracting over 150,000 global travel professionals, FITUR is the gateway to the Spanish & Latin American markets. Join ATTA as an exhibitor at the show.

Join us for a fast-paced look at the real state of the UK travel trade right now.

Beitbridge Border Post is processing about 13,000 travellers a day as festive‑season volumes build, with Zimbabwean and South African authorities implementing a joint traffic‑flow plan running to 15 January 2026 to improve efficiency and safety.

The African Development Bank has approved a €270m (US$316m) loan to Morocco to expand and modernise airport infrastructure ahead of the 2030 FIFA World Cup – co‑hosted with Spain and Portugal – including terminal upgrades and equipment modernisation at Marrakech, Agadir, Tangier and Fez.

From 15 December 2025, we're proud to welcome Emboo, located in the heart of the Masai Mara Reserve, Kenya, into the Asilia portfolio under a long-term lease agreement, a partnership built on shared values, deep respect for nature, and a commitment to a sustainable future.

A planned ban on self‑drive 4x4 access to Sossusvlei and Deadvlei has been postponed following feedback from tour operators, with About Africa Co and Namibia’s Ministry of Environment, Forestry and Tourism confirming that access beyond the 2x4 parking area will remain unchanged until further notice.

Ethiopia is expanding government‑backed tourism developments to position the country as a global destination, with six years of investment under the Dine for Ethiopia initiative, state news agency ENA reported on 14 December.