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Essence of Africa is an International Buyers Forum bringing together Africa’s tourism suppliers and carefully selected global buyers in a curated, meeting-led format. Delivered by ATTA Group Events in collaboration with On Show Solutions, and hosted in rotating African destinations, it provides a powerful platform for meaningful connections and immersive destination engagement.

Experience Africa is the UK’s leading B2B trade event dedicated to African tourism, bringing together tourism boards, DMCs, lodges and specialist suppliers with carefully selected international buyers. Through pre-scheduled meetings and high-quality networking, it delivers meaningful connections and real business opportunities across the African travel industry.

Africa’s Travel Indaba is Africa’s leading inbound travel trade show, connecting tourism businesses with influential international buyers who actively contract African product. Held annually in Durban, it provides a powerful platform to build relationships and generate new business with key global partners.

Join Marlies and Jörg Gabriel, founders of Hatari Travel, for an immersive journey into the "hidden" and less explored Northern Tanzania safari circuit.

Join us for an exclusive update from Azura Boutique Retreats, featuring the newly opened Azura Marlin Beach and a renewed look at the iconic Azura Benguerra Island.

Situated within its own 10,000-hectare Greater Kruger, Maseke Game Reserve, Big Five wildlife reserve, NYATI Safari Lodge shares an open border with South Africa's renowned Kruger National Park.

Join Marine Dynamics for an inspiring and informative webinar exploring the powerful connection between marine tourism, scientific research, and conservation along South Africa’s coastline.

Thank you for joining our recent webinar. You don’t have a lead problem—you have a conversion problem.

Thank you for joining our recent webinar. The session explored how EcoTraining works with the travel trade and how partners can include education‑led experiences within their portfolios to add depth, credibility, and purpose.

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