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Essence of Africa is an International Buyers Forum bringing together Africa’s tourism suppliers and carefully selected global buyers in a curated, meeting-led format. Delivered by ATTA Group Events in collaboration with On Show Solutions, and hosted in rotating African destinations, it provides a powerful platform for meaningful connections and immersive destination engagement.

Where extraordinary wildlife, untouched landscapes, and immersive experiences come together.

In this webinar, Richard Beatty, director of African Environments, will introduce the rare opportunity to explore the Serengeti through multi-day walking safaris in a remote wilderness area of the park.

Set on the pristine shores of Likoma Island in Lake Malawi, Kaya Mawa is part of the renowned Green Safaris collection and offers an extraordinary African beach escape that rivals the Indian Ocean’s most celebrated island destinations.

Explore the New African Territories collection of independent, privately owned and operated camps and lodges, from Tanzania’s deep south to Kenya’s far north, a full sweep of landscapes and safari experiences.

Join us for the ATTA® Summer Party with South African Tourism on the second evening of Experience Africa

Kenya has appointed the Trade and Development Bank (TDB) and Africa Finance Corporation (AFC) to arrange financing for a $1.2 billion expansion of Jomo Kenyatta International Airport in Nairobi.

Experience Africa is the UK’s leading B2B trade event dedicated to African tourism, bringing together tourism boards, DMCs, lodges and specialist suppliers with carefully selected international buyers. Through pre-scheduled meetings and high-quality networking, it delivers meaningful connections and real business opportunities across the African travel industry.

Over 600 delegates gather in London for the UK’s largest African tourism trade event as new data points to growing international travel intent across the continent

Zambia has been confirmed as the host of AviaDev Africa 2027, with Zambia Airports Corporation Limited (ZACL) serving as the official host partner.