Experience Africa brings together the people shaping travel to Africa – from DMCs and lodges to tourism boards and tour operators. Through curated meetings and vibrant networking, it’s the must-attend annual event for anyone selling or representing African travel.
Join the ATTA Stand at ITB Berlin 2026 (3–5 March, Hall 20) and showcase your brand alongside Africa’s leading tourism professionals at one of the world’s most influential travel trade shows. Limited spaces available on a first-come, first-served basis.
Attracting over 150,000 global travel professionals, FITUR is the gateway to the Spanish & Latin American markets. Join ATTA as an exhibitor at the show.
Join us for an inspiring and immersive Tintswalo Collection Showcase Webinar, where we take you on a virtual journey through South Africa’s most exceptional boutique lodges and hotels.
Join us for an inspiring session where we showcase how Sopa Lodges continue to redefine hospitality across East Africa’s most iconic safari premium destinations.
Join Andrea Schaffner, Sales Manager for the Zambezi Queen Collection, as she takes you on a journey along one of Africa’s most captivating waterways, the Chobe River.
We are delighted to announce two important appointments to the ATTA Group Events team, strengthening our capacity across buyer engagement and event operations as we continue to grow our events portfolio.
