Visit Stellenbosch

Visit Stellenbosch is the official destination marketing organisation for Stellenbosch, one of South Africa’s most established and diverse tourism destinations. Rooted in a rich heritage of wine, culture, learning, and innovation, Stellenbosch offers visitors a seamless blend of authentic local experiences and world-class tourism products. Located in the heart of the Cape Winelands, Stellenbosch is internationally recognised for its award-winning wine routes, historic town centre, scenic landscapes, and strong culinary reputation. Beyond wine, the destination delivers a broad portfolio that includes business and meetings tourism, culture and heritage, nature-based experiences, sport and wellness, education, and contemporary lifestyle offerings. Visit Stellenbosch works closely with local tourism businesses, government stakeholders, and regional partners to position the destination competitively in domestic and international markets. Our role is to support sustainable tourism growth by promoting responsible travel, encouraging longer stays, and ensuring inclusive economic participation across the value chain. As a trade-ready destination, Stellenbosch offers excellent infrastructure, accessibility, and professional service standards, making it well suited for leisure travel, group tours, incentive travel, and small to medium-scale meetings and events. The destination’s compact geography allows visitors to enjoy diverse experiences within short travel distances, enhancing both convenience and value. Guided by a strong sense of place and community, Visit Stellenbosch focuses on storytelling that connects global audiences to local roots. Through collaboration, innovation, and market-aligned strategies, we continue to strengthen Stellenbosch’s position as a destination where culture, knowledge, innovation, and human connection meet.