The Safari Collective is a boutique marketing and brand agency built exclusively for the African safari industry.
Founded by award-winning travel and conservation journalist Sharon Gilbert-Rivett, we specialise in content creation, brand strategy, and website design and development for safari lodges, camps, tour operators, DMCs, and conservation-led travel brands across sub-Saharan Africa.
With close to four decades of experience in African travel, journalism, sustainable tourism, and digital media, we bring something rare to every client relationship: genuine industry knowledge, editorial authority, and a deep, personal love for the continent and the extraordinary businesses that exist to share it with the world.
We call it content with conscience and it's based on honest, purposeful storytelling that builds brands, drives visibility, and delivers results. We are based in the Greater Kruger National Park region in South Africa and operate across Africa and beyond.
We've provided a full suite of marketing services to Feline Fields since 2023.
Baobab Ridge
Full suite of marketing services since 2020
Sangha Lodge
We completely rebuilt the Sangha Lodge website for owners Rod and Tamara Cassidy, creating a modern, optimised and SEO-friendly brand base for them from which to grow their business.
Anderson & Harvey
We've provided a full suite of marketing services to Anderson & Harvey since 2023.
Pungwe Safari Camp
We've provided a full suite of marketing services to Pungwe Safari Camp in South Africa's Manyeleti since 2021 and in 2024 undertook a complete rebuild of their website, providing ongoing management and maintenance support.
Feline Fields
We completely rebuilt the Feline Fields website in 2023 and provide ongoing management and maintenance support.
Speke Holidays
We rebuilt the Speke Holidays website in 2023, handing it off to the client for in-house management and maintenance.
Zafaris
We rebuilt the Zafaris website in 2022 and have provided a full suite of marketing services to them since then.
Middle East Situation: Guidance & Industry Updates
A dedicated member hub "Middle East Situation: Guidance & Industry Updates" is now live with the latest aviation updates and travel guidance. Login to your member homepage to access the latest information.
