Connect with the global travel trade at WTM London with ATTA
ATTA will once again host a shared stand at WTM London 2026, taking place from 3–5 November at ExCeL London.
As one of the world’s leading international travel trade events, WTM London brings together tourism professionals, buyers, tour operators, media and destinations from across the globe for 3 days of business, networking and industry insight.
For African tourism businesses, WTM London provides an important platform to strengthen existing trade relationships, develop new business opportunities and maintain visibility within the UK and international markets.
In 2026, Africa returns to the main exhibition floor, positioning the region alongside other key global destinations and creating greater opportunities for visibility and engagement throughout the show.
✈️ Why WTM London?
1. Connect with the UK and Global Travel Trade
The UK remains an important source market for travel to Africa, and WTM London provides direct access to tour operators, travel buyers, product managers, media and industry partners.
Beyond the UK market, the show attracts an international audience, providing opportunities to connect with both existing partners and new contacts from markets around the world.
2. Three Days Focused on B2B Business
WTM London is a dedicated three-day trade event, giving exhibitors the opportunity to schedule meetings, reconnect with existing partners and develop new business relationships.
For many African tourism businesses, it is an important annual meeting point where months of conversations can be brought together face to face in one place.
3. Strengthen Relationships and Build New Business
WTM London is not simply about generating new leads. It provides an opportunity to strengthen existing partnerships, meet new buyers, introduce new products and experiences, and keep your brand visible within an increasingly competitive global marketplace.
Face-to-face engagement remains an important part of building long-term trade relationships, particularly within the African tourism sector.
🧭 What Exhibitors Should Know
- Dates: 3 to 5 November 2026
- Venue: ExCeL London
- Format: Three dedicated B2B trade days
- Focus: International buyers, tour operators, travel trade, tourism boards, media and industry partners
- Meetings: Exhibitors manage and schedule their own meeting diaries
- Location: Africa returns to the main exhibition floor for WTM London 2026
- Networking: Extensive networking opportunities take place throughout the show and across London during WTM week
🤝 Why Join the ATTA Stand
Exhibiting as part of the ATTA stand provides an established and recognised base from which to conduct business throughout WTM London. We take care of the stand build, logistics and operational details, so you can focus on your meetings and make the most of your time at the show.
Benefits include:
- A dedicated workstation and meeting space on the ATTA stand
- Your own dedicated branded area
- Presence under the recognised ATTA brand
- Co-exhibitor registration and access to the official WTM London platform
- Shared stand infrastructure and facilities
- A central base for meetings throughout the three days
- Support from the ATTA Events team before and during the show
- Opportunities to connect with fellow ATTA members and the wider African tourism community
🌍 Be Part of Africa at WTM London
WTM London is one of the key dates in the international tourism calendar and an important opportunity for Africa's tourism industry to come together and showcase the depth and diversity of the continent's travel offering.
Whether you are looking to reconnect with established partners, develop new markets, launch new products or simply ensure your brand remains visible to the international travel trade, the ATTA stand provides a professional and supported platform from which to do business.
📝 Booking
Should you have any questions, please contact the Events Team at [email protected] and we'll be happy to assist.
If you're interested in participating as part of the ATTA® stand at WTM London 2026 please visit our WTM London page for more info or you can:
👥 Our Co-Exhibitors
Our list of co-exhibitors will be published once registrations open and exhibitors begin confirming their participation.
Please check back soon to see who will be exhibiting on the ATTA® stand at WTM London 2026.
