Connect with the global travel trade at ITB Berlin with ATTA®
🌐 About ITB Berlin
ITB Berlin is the world's leading travel trade show, bringing the international tourism industry together in Berlin for three days of trade-only meetings, networking and business.
Taking place from 16 to 18 March 2027 at Messe Berlin, the show connects destinations, tour operators, hoteliers, transport providers and travel technology companies from across the globe. ITB Berlin 2027 is promoted under the campaign “Travel & Tourism in Motion”, with the Maldives named as the official Country of Honour.
❓ Why ITB Berlin?
1. Connect with the World's Largest Travel Trade Show
ITB Berlin regularly welcomes several thousand exhibitors from more than 170 countries and tens of thousands of trade visitors, making it one of the most important dates on the global travel calendar for building new business relationships.
2. Three Days Focused on B2B
ITB Berlin is a dedicated trade-only event, giving exhibitors the opportunity to schedule meetings, connect with existing partners and develop new business relationships without the distraction of consumer footfall.
3. Strengthen Relationships and Build New Business
ITB Berlin is not simply about generating new leads. It is also an opportunity to strengthen existing partnerships, meet new buyers, introduce new products and keep your brand front of mind within an increasingly competitive global marketplace.
📅 What Exhibitors Should Know
- Dates: 16 – 18 March 2027
- Venue: Messe Berlin, Messedamm 22, 14055 Berlin, Germany
- Format: Three-day, trade-only event
- Focus: ITB Berlin Convention, industry-wide networking and thematic segments including adventure travel, luxury, medical & health tourism, MICE, LGBTQ+, travel technology and talent
- Meetings: Complimentary smart matchmaking tool and scheduled buyer appointments
- Location: ATTA® stand, hall and stand number to be confirmed TBC
- Networking: Interesting networking opportunities take place throughout the show and around Berlin
🎉 Why Join the ATTA Stand
Exhibiting on the ATTA® stand gives your business an established and recognised presence at ITB Berlin, without having to manage the logistics and operational detail on your own. We take care of the build, the branding and the day-to-day running, so you can focus on making the most of your time at the show.
Benefits Include:
- A dedicated workstation and space on the ATTA® stand
- Your own branded name area
- Co-exhibitor registration and access to the official ITB Berlin platform
- Shared stand infrastructure and facilities
- A central base for meetings throughout the three days
- Support from the ATTA® events team throughout the show
- Opportunities to network with the wider African tourism community
🌍 Be Part of Africa at ITB Berlin
Africa continues to have a strong and growing presence at ITB Berlin each year, with national tourism boards, DMCs and tour operators from across the continent showcasing their destinations to the international travel trade.
Whether you are looking to grow your existing European buyer base or introduce your brand to the market for the first time, ITB Berlin offers a valuable opportunity to raise your profile alongside fellow African exhibitors.
📌 Booking
If you're interested in participating as part of the ATTA® stand at ITB Berlin 2027, please note that bookings are not yet open.
If you'd like to express your interest or have any questions, please contact the Events Team at [email protected]. We'll be happy to assist and ensure you're among the first to hear when registrations open.
👥 Our Co-Exhibitors
Our list of co-exhibitors will be published once registrations open and exhibitors begin confirming their participation.
Please check back soon to see who will be exhibiting on the ATTA® stand at ITB Berlin 2027.
