Discover new opportunities in the Spanish and Latin American markets with ATTA at FITUR Madrid.
Following our debut in 2026, ATTA® is thrilled to return to FITUR Madrid in January 2027, offering members another opportunity to showcase their businesses at one of Europe's leading travel trade exhibitions.
Taking place from 20 to 24 January 2027 at IFEMA Madrid, FITUR is the leading travel trade event for Spanish-speaking buyers and media. As one of Europe's key travel hubs, Madrid attracts high-quality buyers from across Spain, Portugal and Latin America, making it an excellent platform for businesses looking to strengthen existing relationships and develop new business opportunities.
The event runs over five days, with three dedicated trade days followed by two consumer days.
✈️ Why FITUR?
1. Gateway to the Spanish & Latin American Markets
FITUR is the leading European trade show for Spanish-speaking buyers and media.
- Spain is a growing outbound market for African travel, particularly to Morocco, Egypt, Kenya, Tanzania, South Africa, and Namibia.
- Madrid's central role as the hub for Latin America brings top buyers from Spain, Portugal, Argentina, Brazil, Mexico, Chile, and Colombia.
2. Early Start to the Tourism Calendar
Taking place in January, FITUR sets the tone for the global travel year. It's the ideal place to launch new products, meet trade partners, and position yourself ahead of ITB Berlin and WTM London.
3. Strong B2B Networking & Global Visibility
With three dedicated trade days (Wednesday 20 to Friday 22 January), FITUR provides access to key buyers, tour operators, and media from across Europe and Latin America. The Africa Pavilion continues to grow, offering a coordinated platform to showcase the continent's diversity and appeal.
📈 Building Relationships & ROI Over Time
FITUR delivers results through relationship-building and consistency. The Spanish and Latin American markets are trust-based, so long-term presence matters.
| Year | Focus | Expected Outcome |
| Year 1 | Market Entry & Visibility | Introduce your brand, test messaging, and build awareness. |
| Year 2 | Relationship Deepening | Strengthen connections and refine your market approach. |
| Year 3+ | Market Confidence & Conversion | Conversions increase as credibility grows — sustained ROI begins. |
💡 Rule of thumb: Three consecutive years at FITUR means meaningful ROI.
Year 1: Awareness | Year 2: Trust | Year 3: Conversions
🧭 What Exhibitors Should Know
- Dates: 20 to 24 January 2027 (trade days 20 to 22 January, consumer days 23 to 24 January)
- Venue: IFEMA Madrid
- Focus: B2B trade days (Wednesday to Friday), consumer days (Saturday to Sunday)
- Languages: Spanish dominates; translated collateral or bilingual staff recommended
- Meetings: No fixed appointment system; exhibitors pre-schedule meetings directly
- Networking: Embassy, tourism board and media events offer excellent opportunities for relationship building
🤝 Why Join the ATTA Stand
Exhibiting with ATTA gives you the opportunity to showcase your business as part of a trusted and recognised African presence, while benefiting from the support and experience of the ATTA team before, during and after the event. We take care of the stand logistics, registrations and on-site coordination, allowing you to focus on meeting buyers and growing your business.
- Shared stand presence under a trusted and recognised African brand
- Cost efficiencies from shared infrastructure and logistics
- Enhanced visibility through collective promotion
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Onsite networking and support from the ATTA team
🌍 Consumer Weekend
If you are a tour operator interested in participating during the consumer weekend, please contact us at [email protected] for further information on how to take part.
📌 Booking
If you're interested in participating as part of the ATTA® stand at FITUR 2027, please note that bookings are not yet open.
If you'd like to express your interest or have any questions, please contact the Events Team at [email protected]. We'll be happy to assist and ensure you're among the first to hear when registrations open.
👥 Our Co-Exhibitors
Our list of co-exhibitors will be published once registrations open and exhibitors begin confirming their participation.
Please check back soon to see who will be exhibiting on the ATTA® stand at FITUR Madrid 2027.
