You don’t have a lead problem. You have a conversion problem.
Most travel and hospitality brands are sitting on more demand than they realise — direct enquiries, past clients, referrals, and CRM data — yet a large percentage never turns into bookings.
Not because the demand isn’t there, but because:
- follow-up is inconsistent
- opportunities stall without clear next steps
- and conversion depends too heavily on individual salespeople
In this session, Richard Walton breaks down why so much revenue is left on the table — and how to fix it without becoming “salesy” or adding unnecessary complexity.
You’ll learn how to turn enquiries into structured opportunities, improve conversion through simple behavioural changes, and build a system that your team will actually use.
We’ll also explore how buyer behaviour is shifting — including the rise of AI-generated enquiries — and what you need to do now to stay competitive.
If you’re generating interest but not seeing consistent results, this session will show you where the gap really is — and how to close it.
