Join us for an exclusive webinar with Tricia Wood from Profitroom — hospitality strategist, African travel enthusiast, and expert in transforming the guest journey into measurable revenue.
With more than 20 years of hands-on experience across Africa’s resorts, safari lodges, and boutique properties, Tricia understands exactly what today’s guests expect — and what operators need to deliver seamless, high-converting experiences.
In this session, she’ll unpack how leading properties are using connected technology, AI, and smarter guest engagement to increase direct bookings, personalise every touchpoint, and free up teams to focus on exceptional hospitality.
From booking engines and CRM to marketing automation and AI-powered guest communication, discover how Profitroom’s complete e-commerce ecosystem is helping properties across the continent work smarter and sell better.
Whether you're an ATTA® member or part of the wider travel community, this is a conversation you won’t want to miss.
Reserve your spot today.

