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Meet up for a fabulous evening of networking at ITB Berlin over South African wines and beers thanks to our sponsor Essence of Africa.

Space is limited, so please stop by the ATTA® Stand during show hours to register, collect your Essence of Africa wristband, and drop your business card to find out about Africa’s new International Buyer Forum.

18h00 - 19h00
5 March 2023
ATTA® Stand, Hall 20, Stand 106

About Essence of Africa:

An innovative new meetings-driven tourism event aimed at facilitating meaningful interactions between buyers and sellers across Africa’s vibrant tourism industry is being launched by On Show Solutions and Experience Africa Events, the ATTA® events division.

Essence of Africa will take place October 2 - 4, 2024 at Sarit Centre in Nairobi, Kenya and is designed to be a catalyst for creating and strengthening partnerships between Africa and source markets globally.

With its focus on pre-qualified buyers and On Show Solutions’ extensive global reach across key markets through its Africa Showcase, the new event will provide exhibitors unique access to buyers who are serious about doing business across the continent.

Over the course of pre-scheduled meetings, evening networking events, seminars by industry leaders, and familiarisation trips organised by exhibitors, buyers have the opportunity to explore the full range of experiences Africa has to offer and match them to client needs.

To guide the strategic direction of Essence of Africa, the organisation has assembled an esteemed advisory board featuring:

  • Mohammed Hersi, Group Director of Operations, Pollmans Tours & Safaris
  • Mohanjeet Brar, Managing Director, Gamewatchers & Porini Camps
  • Rajay Singh, CEO Safari Trails
  • Leanne Haigh, CEO and Director of Operations, Tourvest East Africa
  • Lindelwa Mthethwa, Head of Sales and Marketing, Minor Hotels Africa
  • Amos Wekesa, Founder and MD of Great Lakes Safaris Limited

Over three days, buyers from key source markets worldwide will engage in up to 36 pre-scheduled appointments with exhibitors from across Africa to foster cooperation and explore business opportunities.

Registration for Essence of Africa will open mid-February with attractive early bird rates available. For details and to reserve your spot at this landmark new platform for transacting business across Africa, email [email protected].