How to Work With Media and Tell Your Story

Adele Cutler

PR and Marketing professional, Pindrop PR

Adele Cutler is a PR and Marketing professional and specialist in Africa as a destination. She owns Pindrop PR - a niche Africa specialist PR consultancy that has been helping brands and independents to get attention. As a passionate ambassador for Africa’s tourism and conservation, Pindrop PR was founded to combine a love and passion of Africa with honed marketing and communication skills from across many industries.

Lisa Grainger

Deputy Editor and Travel Editor, LUXX (The Times)

Lisa specialises in luxury travel, high-end hotels and spas, Africa, design-led openings, and ethical / sustainable luxury. She used to be  sustainability editor at Country & Town House and likes to cover conservation and wellness that have measurable impact.

Laura Jackson

Deputy Head of Travel, The Times

A writer and editor with two decades of experience on newspapers and magazines working both in print and online.  

William Mbunjiro

Head of Sales & Marketing, Soroi Collection in Kenya

William Mbunjiro, Head of Sales & Marketing at Soroi Collection in Kenya, has many years experience working with leading African safari operators, including Abercrombie & Kent, Kenya and &Beyond – and heading up the inbound market for East Africa. He has worked regularly with international media. The Soroi Collection operates seven unique family-run luxury lodges and camps in Kenya's most magical wilderness areas, including Lions Bluff Lodge, Leopards Lair Cottages, Cheetah Tented Camp, Mara Bush Camp, Mara Bush Camp Private Wing, Luxury Migration Camp and Larsens Camp.

Frances Tuke

Public Relations Manager, ATTA® - African Travel and Tourism Association

Frances is an experienced PR and communications professional, specialising in the travel industry across a range of its B2B and B2C sectors including travel associations, expedition cruise, OTAs, tour operating, adventure, travel insurance, tourist boards and transport with a proven track record in PR strategy development, media relations, digital media relations, stakeholder engagement, event management, content development and creative ideas.

She has worked for the award-winning PR agency LOTUS since 2013 and before that, headed up the press office for ABTA, the Travel Association. She loves Africa, the great outdoors, adventure travel, history and culture and has increasingly been motivated by purpose-driven and sustainable travel. 

Sue Watt

Award-Winning Freelance Travel Writer

Sue Watt is an award-winning freelance travel writer specialising in Africa, conservation, responsible tourism. Her articles appear in UK national broadsheets including The Telegraph, The Times and The Independent, and in various magazines and international titles. I also write for well-known travel websites and contribute to guidebooks on African destinations. And in October 2024, she became Conservation Editor for Travel Africa magazine.