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Join us in Nairobi, this December for Essence of Africa – the continent’s premier International Buyer Forum. This compelling new meetings-driven platform brings together pre-qualified international buyers with the continent’s leading tourism sellers.

Scheduled to take place from December 2nd to December 4th, 2024, at the Sarit Centre in Nairobi, Kenya, Essence of Africa is your gateway to exploring the boundless potential of African tourism.

Hosted by Chris Mears and his team at Experience Africa Events, the events division of ATTA®, in partnership with On Show Solutions, Essence of Africa brings together:

  • ATTA®, the voice of African tourism for over 30 years;
  • Experience Africa Events, with their successful hosting of networking and events for the African tourism community; and
  • The extensive network of On Show Solutions through Africa Showcase, bringing global  buyer reach to the event.

Why Essence of Africa?

  • Africa’s International Buyer Forum: Exclusively designed for pre-qualified buyers and sellers, Essence of Africa stands as a beacon for new opportunities, fostering meaningful business connections in the vibrant heart of Africa’s tourism sector.
  • A meetings-driven event: Tailored to maximise efficiency and impact, the event offers up to 36 curated, pre-scheduled appointments, ensuring targeted interactions that pave the way for fruitful collaborations and lasting partnerships.
  • Global reach, local expertise: Leveraging the extensive global network of On Show Solutions and the influential voice of ATTA®, Essence of Africa embodies the perfect synergy of international outreach and deep-rooted local knowledge.
  • Sustainable growth: At its core, the event champions sustainable tourism practices, aiming to foster development that benefits both the African continent and the global community.

Don’t miss out on:

  • Meaningful business opportunities: Up to 36 pre-scheduled appointments between buyers and sellers, ensuring targeted and efficient meetings.
  • Networking and collaboration: Engage in evening networking events designed to foster collaboration and spark conversations with industry leaders.
  • Comprehensive seminar programme: Benefit from a robust line-up of seminars and workshops, offering exclusive insights into the latest trends and strategies in African tourism.
  • Familiarisation trips: Experience Africa first-hand through immersive familiarisation trips, organised to showcase the diverse beauty and offerings of the continent.

Essence of Africa is not just another travel trade show; it's a catalyst for unlocking the immense potential of African tourism. The event focuses on: Promoting the richness and diversity of African tourism while facilitating valuable connections and partnerships. You can’t afford to miss out.

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