Erwan Ly
France Representative, Wellworth Hotels & Lodges
Born on the island of Raiatea, in French Polynesia, often referred to as the Sacred Island and the heart of the Polynesian civilization, Erwan embarked on a journey from his homeland at a young age to pursue academic endeavors in Paris and New York. With an early aspiration for an international career, he enrolled in a prestigious Business and Management School, eventually graduating with an MBA in International Marketing and Management of Luxury Brands.
His passion for hospitality and tourism led him to chart a professional path within this dynamic sector. After his graduation, he joined a consultancy agency specialized in luxury hospitality and was responsible for 10 years of the sales and marketing representation of hotels in:Tahiti and her islands, The Seychelles, St Barth, Corsica, France, Asia... and member of Relais & Châteaux, Leading hotels of the World, Virtuoso, Traveler Made. On their behalf, he developped and implemented impactful sales and marketing strategies, which have successfully positioned them as references in their respective geographical areas.
In 2014, driven by a desire to expand his skill set and provide clients with innovative business solutions, he diversified his expertise from B2B to B2C, specializing in leveraging digital marketing tools to generate direct business for his clientele. With the trust of his clients, he spearheaded the design and implementation of social and digital marketing plans, effectively enhancing revenue streams by balancing reservation channels and optimizing direct bookings.
Armed with a wealth of experience and a robust network of reliable partners across distribution networks in France and Europe, he founded Moonlight Agency in early 2020. This venture later merged with Hotels and Business to form CHANCELLERY, the preeminent entity in France for sales and marketing representation in luxury hospitality and tourism.
They are representing Wellworth since 2023 and have been able to discover the rich diversity of this country and the beauty that WWHL offers and are excited to share with the trade.