As one of the most popular shows in the event calendar ATTA® will once again be providing members with the opportuinty to join the stand at ITB Berlin 2024 - the Worlds Leading Travel Trade Show®. Space is limited and we have historically sold out very quickly and we expect 2024 to be no different so please don't delay in securing your spot.

2023 saw around 5,500 exhibitors from 161 countries exhibiting attracting over 90,000 trade visitors from 180 countries and 2024 will undoubtedly grow in size.

Personal connections drive the travel business. Amidst economic challenges and the pandemic, personal interactions emerged as vital. ITB Berlin 2023's exclusive focus on Business-to-Business (B2B) interactions showcased the importance of face-to-face networking in the industry's resurgence. With 24,000 convention attendees and a thriving ITB Buyers' Circle of 1,300 buyers, the event emphasized a 70% increase in international participation.

Located prominently in the Africa halls, the ATTA® stand at any trade show becomes a focal point for the trade to meet and ITB Berlin promises to be no different. Members are able to secure a worstation on the stand and have an exhibitor profile with access to the show diaries to make your appointments. Included in the exhibitor package will be:

  • Workstation with cupboard & 3 exhibitor chairs
  • Power point for laptop charging
  • Branded panel for custom artwork / logo
  • Company name
  • 1 x exhibitor badge
  • Access to the ITB Berlin Exhibitor Portal & Diary System
  • Stand storage (small items only / no overnight storage)
  • Tea & Coffee

Additional exhibitor badges are available at an extra cost.  It is important to note that there will not be space at your workstation, to hold two concurrent meetings, so please take into account the number of chairs needed when scheduling your meetings with the buyers.

Desks are allocated on a first paid basis and to confirm your participation full payment is required.

Who's exhibiting on the ATTA® Stand Who's exhibiting on the ATTA® Stand

Name Company
Mr Rajan Bhandari Ashnil Hotels & Surana Luxury
Mr Jake Bishop Hodi Hodi Tanzania
Ms Sally Cooper Gibb's Farm
Mr Clyde Edwards Lord Charles Hotel
Mr James Haigh Lemala Camps and Lodges
Ms Garth Jenman Hideaways Africa
Mrs Judith Lagat Cheli & Peacock Safaris LTD
Samantha Lincesso Tsara Komba
Mr Peter John Massyn RETURN Africa Pty Ltd
Mrs Belinda McIntyre Hemingways Collection
Alex Millar Governors' Camp Collection
Catherine Millington Wayo Africa
Mrs Charlie Morison Green Travel Marketing
Salome Mutai Sopa Lodges
Mrs Naima Palermo Shah Tours
Mrs Lin Maré Reeves Williams Lalibela Game Reserve
Dani Rose Zambian Ground Handlers
Ms Lisa Schmidt Zambezi Queen Collection
Mr Uday Sodha Sanctuary Retreats
Bron Taylor Time + Tide
Mr Monet Tiran Soroi Collection
Mrs Victoria Troskie Wild Expeditions Africa
Mr Alex Walters Great Plains Conservation
Mr. Fredrick Wambua Elewana Collection


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ITB Berlin "We are open for change"

ITB Berlin 2023 clearly showed that the tourism industry is ready for change. "Business as usual“ is no longer an option and growth is only possible in harmony with all aspects of sustainability.