ATTA® Members Only Training: How to write copy that will build trust, sell holidays (and keep Google happy)
- This is an online only event/webinar
- May 31st 2022
Words matter. What you write on your website, in your email newsletters and on social media can dictate whether a customer books your holiday - or goes to a competitor. This course will show you how to use copywriting techniques, along with insights from psychology and search marketing, to build rapport with your audiences, and establish trust in your brand, that will directly lead to stronger sales. The key to copywriting online is not repeating “key phrases” in the blind hope this will “help with SEO”. Instead, you will learn how to use language to inspire and reassure your customers. Only when they trust your brand, and what you say, will they book with you.
Course takeaways: You will learn general principles of copywriting, see examples of effective copy, learn how copywriting affects your performance in search and be equipped with actionable takeaways that you can implement immediately across your various marketing channels.
Who should attend this course: Marketing executives, marketing directors, writers, editors and product specialists, at all levels of experience.
Minimum attendees: 12 people
Maximum attendees: 20 people
Cost: £70 per person (+ VAT for UK only)
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COURSE LEADER: Mark Hodson
Mark Hodson is a former travel journalist at The Sunday Times, editor and co-founder at 101 Holidays and founder of Travel SEO, with more than 10 years experience training travel professionals in SEO, social media, content strategy and copywriting.