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SA propels MICE industry, adopts bidding support programme
IBTM World, which took place between 28 - 30 November 2017 in Barcelona, saw South Africa's deputy minister of tourism, Elizabeth Thabethe announce a delegate-boosting plan that seeks to broaden the variety of tourism products on the market, to propel the country's business events industry forward.
During the event, the South African National Convention Bureau (SANCB), a business unit of South African Tourism emphasised that South Africa – and Africa – is “open for business and on an accelerated drive to increase our share of the global business events pie.”
Thabethe explained that this drive entails bringing more high-value business events delegates to South Africa, aiding economic growth and sustaining much-needed jobs throughout the broader tourism economy – this excludes the contribution that such events make to the local knowledge economy.
Aiding South Africa’s economic growth
Announcing the results of a three-year study into South Africa’s business events industry, Thabethe said South Africa hosts about a million business delegates every year and that the local events industry sustains more than 250,000 jobs, directly and indirectly.
She revealed that the business events industry contributes R115bn to South Africa’s gross domestic product every year.